A logo that a company uses should be a reflection of the premier brand of the company. It is also about the company’s culture and philosophy. Most of the times a logo is designed keeping not only just the local market in mind but the international market as well, that is, a logo that will be accepted all over the world.
A logo is the true identity of a company. Along with the slogan, the logo of any company should be instantly recognizable and should serve as a matter of prestige and reputation. As a company can have several brands, it’s the logo which differentiates between them. A brand’s logo can be changed so as to complement the changing times and trends. For example, over the years McDonald’s logo has been changed several times and the latest one is in use since 2006.
The Designing of Logo is not an Easy Task to Accomplish
The designing of your logo should be done with great care and after much brainstorming. A company can also hire a firm or individual who can design the logo of their brand as this is much feasible. This process will save your precious time and you will have the luxury to choose from many logos. Although there are websites from where you can get a logo for free, but these can be termed as a dime a dozen and therefore should be avoided. The logo of any brand should be customized for a maximum impact.
You will find people who oppose to having a logo for a brand and argue that it’s the quality of the brand and eventual sales that matter, not the logo itself. But having a distinct logo helps a brand establish a unique image in the minds of the customers. The brand loyalty factor can also be somewhat attributed to a stunning logo that is etched in the mind of the viewer. The logo creates a good impression and can sometimes conceal some shortcomings in the product.
The Logo Should be Striking Enough to Garner Attention
As an eye-catching logo can build up the image of your company. Similarly a poor looking logo can tarnish the image of your brand for good. So a company has to be very vigilant and careful in selecting a logo either with the help from a graphic designing firm or someone from within the company. The logo should also convey largely about the brand.
The post is written by Donzay. He is a good manner and professional writer for Design Online pros