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A logo that a company uses should be a reflection of the premier
brand of the company. It is also about the company’s culture and philosophy. Most
of the times a logo is designed keeping not only just the local market in mind
but the international market as well, that is, a logo that will be accepted all
over the world.
A logo is the true identity of a company. Along with the
slogan, the logo of any company should be instantly recognizable and should
serve as a matter of prestige and reputation. As a company can have several
brands, it’s the logo which differentiates between them. A brand’s logo can be
changed so as to complement the changing times and trends. For example, over
the years McDonald’s logo has been changed several times and the latest one is
in use since 2006.
The Designing of Logo is not an Easy
Task to Accomplish
The designing of your logo should be done with great care
and after much brainstorming. A company can also hire a firm or individual who
can design the logo of their brand as this is much feasible. This process will
save your precious time and you will have the luxury to choose from many logos.
Although there are websites from where you can get a logo for free, but these
can be termed as a dime a dozen and therefore should be avoided. The logo of
any brand should be customized for a maximum impact.
You will find people who oppose to having a logo for a brand
and argue that it’s the quality of the brand and eventual sales that matter,
not the logo itself. But having a distinct logo helps a brand establish a
unique image in the minds of the customers. The brand loyalty factor can also
be somewhat attributed to a stunning logo that is etched in the mind of the
viewer. The logo creates a good impression and can sometimes conceal some
shortcomings in the product.
The Logo Should be Striking Enough to
Garner Attention
As an eye-catching logo can build up the image of your
company. Similarly a poor looking logo can tarnish the image of your brand for
good. So a company has to be very vigilant and careful in selecting a logo
either with the help from a graphic designing firm or someone from within the
company. The logo should also convey largely about the brand.
The post is written by Donzay. He is a good manner and professional writer for Design Online pros
3 comments:
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